All cases
Outwix Agency
The identity of our own agency.
- 01Briefing
- Outwix Agency is the agency I started with friends in 2022: social media, branded content and brand identities for local businesses. An agency that makes brands look good needed a look of its own, one that feels current, confident and a little bold.
- 02Approach
- I designed a clean wordmark with a four-pointed spark and set it on a deep black-to-red gradient. From there it went onto merch for the team, a T-shirt and a hoodie, and a team photoshoot is next.
- Deliverables
- Logo set · Merch · Socials
- Tools
- Illustrator · Canva · Photoshop
- Status
- Ongoing
01Logo
A clean wordmark with a four-pointed spark: the moment an idea clicks. It sits on a deep black-to-red gradient, and the spark works on its own as an icon.
Black
Red
White
Gradient · black to red
02Construction
The spark is built from two crossing bars and two quarter circles. Every curve and corner lands on the same grid, so the icon stays sharp at any size.
03Merch
The logo off screen: a T-shirt and a hoodie for the team to wear on shoots and at clients.
