Instagram-feed van Agence Het Zoute op een monitor tussen het groen
All cases
  • Social media
  • Branding

Agence Het Zoute

Client
Agence Het Zoute
Year
2025
Role
Branding & social

A fresh Instagram identity for a real estate agency in Het Zoute.

01Briefing
Agence Het Zoute sells and rents premium real estate on the Belgian coast. Their Instagram felt scattered: no clear look, no structure and every post designed from scratch. They asked for a new identity for their profile that feels as refined as the properties they sell.
02Approach
Starting from their existing logo and colours, I built a consistent system: highlight covers that work as a menu, a set of post and story templates for listings, sales and tips, and a grid planned as one whole. The result is a toolkit the team can use on their own.
Deliverables
Highlights · Templates · Grid
Platform
Instagram
Tools
Figma · Canva templates

01Profile & highlights

A clear bio, the Z-monogram as profile picture and three highlight covers with a hand-drawn shell, in the agency's green and gold.

Instagram-profiel van Agence Het Zoute op een smartphone
  • Profile
  • Sell with us
  • Testimonials
  • Waardebepaling
Instagram-profiel en grid van Agence Het Zoute op een laptop

02Templates

A system of post templates for every type of post: listings, open houses, the team, reviews and the story of the agency. Consistent in look, easy for the team to fill in themselves.

Template: Te koop: zeezicht Zoute
01 / 09Listing

03Before & after

Drag the slider to compare the profile before and after: the same account, now with one consistent look in green and gold instead of a mix of styles.

Het Instagram-profiel van Agence Het Zoute na de nieuwe branding
Het Instagram-profiel van Agence Het Zoute voor de nieuwe branding